The Extraordinary Italian Taste
On May 27, 2015, the official presentation of the distinctive single sign for food farming production has taken place in Expo Milano 2015. The sign consists of a single Italian flag with three waves and the wording “THE EXTRAORDINARY ITALIAN TASTE”. The aim of this mark is, on the one hand, the promotion of the “Made in Italy” production of the food and farming industry under one single sign, and, on the other hand, to counteract the phenomenon of the Italian sounding. “THE EXTRAORDINARY ITALIAN TASTE” will be used in international fairs, for promotion in stores of foreign large distribution, for communication and promotion campaigns on TV, on newspapers, on the web and in particular on social media.