Protection of the Commercial Name belongs to the State and is therefore circumscribed to the State of the Company’s origin. The New Civil Code (NCC) of 10/01/2003 established that the protection for a company name is limited to the State of the Company’s origin. Such protection can be extended to other States and even the entire Brazilian territory. This prevents the appearance of companies with the same or similar commercial names. The practical implication is that if another company wishes to form itself with a name that is similar or identical to a known one in another State, the Board of Commerce of that State will not have the means to stop that. The commercial name must be extended to all the States of interest.
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